No. 001
Your digital product,in two prompts.
Chin Gregory presents · a guide on digital products · runtime 12 min
Free guide · No. 001 · Digital products

Your digital product, in two prompts.

Design it as slides, then tell Claude to build it. A PDF, a workbook, a website or a video lesson, made from what you already know.

Takes
An afternoon
Needs
A Claude account and something you know well
Costs
Nothing beyond your Claude plan

In one afternoon you can have a product ready to sell, built from what you already know. The order is what makes it work: design it first, one slide per page, then tell Claude to build exactly what you designed.

What you’ll need.

Get these set up first. Everything below uses them.

Some of these are affiliate links. If you sign up through one, I may earn a commission, at no extra cost to you. See every tool I use.

01

Take the finished product first

Here’s a product made with this exact method, free. Everything below is how it was made.

The 12-Step Facebook Ads Execution Plan is the setup I use to get coaches, courses and digital products to their first $1,000 a day with ads. One campaign that tests and scales, updated for 2026.

Take it if you run ads or plan to. Then use the two prompts below to make your own.

02

Tell this page about your product

Your answers write both prompts for you. They stay in your browser and nobody else sees them.

The thing people already ask you about.
"Coaches" is a crowd. "Coaches who’ve never run an ad" is a person.
Leave it blank and Claude will suggest a style.
Start small. Your product should be the quick win. Something a buyer can finish in one sitting gets used, and a product that gets used gets talked about.
03

Prompt 1: the blueprint

Claude interviews you, then designs the whole product as slides. Nothing gets written yet, so every change is cheap.

  1. Open claude.ai and start a new chat. Keep this one chat for the whole build.
  2. Attach anything you already have on the topic: notes, old posts, emails, a workshop transcript. Messy is fine.
  3. Copy your prompt below, paste it in and send it.
  4. Answer Claude’s questions properly. Short answers get you a generic product.
Your blueprint prompt
I want to build a digital product. Before anything gets written, I want you to design it with me.

ABOUT IT
- What I know well: [WHAT YOU KNOW WELL]
- Who it's for: [WHO ITS FOR]
- The problem it solves: [THE PROBLEM IT SOLVES IN THEIR WORDS]
- After using it, they can: [AFTER USING IT THEY CAN]
- What I'm making: a PDF guide: designed pages buyers can download and keep
- Length: a quick win, 5 to 8 pages

If I've attached files, they're my notes, posts or recordings on this topic. Read them first.

1. INTERVIEW ME
Ask me up to 8 questions, one at a time. You're after what only I know: the steps I actually follow, the mistakes I see people make, my real examples and numbers. Don't suggest answers for me. Skip anything my files already answer.

2. DESIGN THE BLUEPRINT AS SLIDES
When you have enough, design the product as a slide deck in an artifact. Do not write the product yet.
- Slide 1 is the style sheet: 3 colours with hex codes, 2 fonts, and how every page is laid out.
- Then one slide for every page, screen or section, in the order the reader needs them.
- Each slide shows: the page title, its one job (what the reader can do after it), the 3 to 5 points it covers, which of my examples goes there, and a sketch of the layout.
- Never make up a story, client or number. Where one belongs, write "FROM YOU:" and what you need from me.

3. WAIT
Stop after the blueprint and ask me what to change. Build nothing until I type "Build it".
You’ll get a slide deck: a style sheet, then one slide for every page of your product.
04

Make your changes on the slides

Moving a slide takes ten seconds. Rewriting a finished product takes a weekend. Make every change now.

Go through the deck and ask

  1. Would a beginner follow this order without getting lost?
  2. Does every slide move them closer to what you promised?
  3. Is any slide only there to make it look bigger? Cut it.
  4. Is there something on each slide that only you could have said?

Then just tell Claude, in plain words

Things you can type
Merge slides 4 and 5.
Move the pricing slide before the setup slide.
On slide 7, use my client story: [your story].
Make the style warmer and use more white space.
It’s ready when you’d happily show the deck to a buyer as the table of contents.
05

Prompt 2: build it

Same chat. Claude already has your blueprint, so this prompt turns it into the real thing.

Your build prompt
Build it.

Turn the blueprint above into a PDF guide: designed pages buyers can download and keep.
- Follow the style sheet on slide 1 on every single page: the same fonts, sizes, colours and spacing throughout.
- One blueprint slide becomes one page, screen or section. Keep the order.
- Write it in my voice, using my answers and my examples. Short sentences. Plain words. No filler.
- Wherever a slide says "FROM YOU:", leave a highlighted gap for me to fill in. Don't invent anything.
- If it's long, build it in parts. After each part, tell me what comes next and wait for me to type "Continue".
- When it's finished, give me the file to download, then list every fact and number I should double-check.
If it stops halfway. Long products get built in parts. Type "Continue" and it carries on from where it stopped.
Changed your mind about the format? Pick a different one in step 2 and copy this prompt again. The blueprint stays the same, so one design can become a PDF, a website and a video lesson.
06

Finish it like a human

Claude built the middle. The last mile is yours, and it’s the part people pay for.

  1. Read it start to finish as your buyer. Anywhere you’d get bored, cut.
  2. Check every fact and number on Claude’s list. You’re the expert here, not Claude.
  3. Fill every FROM YOU gap with something real: a story, a result, a mistake you made.
  4. Click every link and tick every box. Then download the file and open it on your phone.
  5. Last check: would you pay for this? If not, name what’s missing and ask Claude to fix that one thing.
That’s it. You’ve built a digital product.
07

Take your downloads

Tick what you want. Each file is written from your answers in step 2.

Your tools, one more time.

If something goes wrong.

Claude wrote the whole product instead of the blueprint

Reply: "Stop. Blueprint slides only, like I asked. Don’t write the product yet."

It sounds generic

It doesn’t know enough about you yet. Attach more of your own material, or tell it: "Ask me 5 more questions about my real experience, then redo the blueprint."

Every page looks different

Type: "Rebuild every page using the style sheet on slide 1. Only the content should change."

I can’t find the download

Ask: "Give me this as a downloadable file." For an interactive workbook or website, open the artifact and use its download or publish button.

Claude says the chat is too long

Download the blueprint first. Start a new chat, attach it, and paste Prompt 2 with this line on top: "Here is my blueprint."

What’s next

Now make it sell.

You’ve built the product. In my free live workshop I show you how I use Claude to sell my digital products and bring in customers every day, without a big audience or posting all day.

Format
Free live workshop
Bring
The product you just built